The Weird Al Social Media Case Study

[TMBJon]

Have you seen this article about the #8videos8days media strategy?

http://marketingland.com/weird-al-yanko ... tudy-91975" onclick="window.open(this.href);return false;

It's an in-depth look at the social media strategy that Al used to market Mandatory Fun (and that Fox News guy couldn't understand). Well worth a read!

[Skippy]

Great article. Great to see people acknowledging Al's brilliant strategy. I think if he decides to do EP-type releases in the future (a parody and a couple originals at a time,) he can replicate it on a smaller scale. Sites will probably be willing to spend even more money on the vids now with the massive amount of traffic these generated.