Thanks. I wasn't familiar either with the cheese or with the expression, even though I have seen Chris Farley's "LIVING IN A VAN! DOWN BY THE RIVER!" SNL skit that Wikipedia claims as "In Popular Culture".
Going back to the promotion. Has anyone actually seen the single in the iTunes front page? At all? What's the point of having the exclusive of something if you're not even going to promote it? And promote it BIG!
If I were the iTunes store, I'd have a big blinking neon sign before you can even access the rest of the store.